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“God forbid that India should even take to industrialism after the manner of the west…. It would strip the world bare like locusts.” Mahatma Gandhi, 1928

Rural India is currently undergoing rapid transformation at a pace unprepared for by the government. Advent of mass communication and side effects of globalization are ushering affluence and ability to millions in rural India. This sudden influx of technology is taking a heavy toll on the traditional livelihoods which were environment friendly. The consequence is uncontrolled deforestation, pollution of water bodies, widespread wastage of non renewal resources Ryan Quigley Vikings Jersey , and poisoning of the earth with strong chemicals. In this context the need for environmental education for the masses assumes critical proportions. The lack of awareness about environmental issues often acts as the major hindrance to sustainable programs by government, NGOs and corporate houses.

The Challenges to Environmental Education

There are several challenges which stare at the environmental initiatives across rural India:

• Widespread illiteracy among rural masses.

• Vast and diverse country necessitating customized approach to every part.

• Lack of synergy between government and non government agencies.

• Cost effectiveness of large scale awareness campaigns.

• Exploring and identifying the right human as well as financial resources to spread awareness.

• Hindrance to government sponsored sustainable programs for development in face of easy and cheap means that are anti environment.

• Making environment relevant to the daily existence of masses in rural areas.
The Urgent Need

Percolation of semi urban lifestyles and industrialization into rural India is a matter of grave concern for the government as well as environmentalists given the back drop of complete lack of environmental awareness. This fast evolving scenario has posed serious threats to the ecological balance in major parts of rural India with new and dynamic issues cropping up constantly.
Some of the pressing problems currently are:

• Rapid disappearance of social forestry from villages across India.

• Widespread use of plastic leading to the near extinction of several local species such as the sparrow and the Indian vulture.

• Heavy pollution of community water bodies such as ponds and lakes leading to frequent occurrence of diseases among the users.

• Excessive use of pesticides leading to infertility of soil in many parts.

• Unrestricted bore wells drilling that has resulted in the ground water level falling at alarming rates.
Opportunities for Implementing Sustainable Programs

However amidst this gloomy backdrop lie excellent opportunities waiting to be harnessed. The outreach of mass communication media has opened new . Jerseys Cheap MLB Jerseys From China Replica Soccer Jerseys China Nike NFL Jerseys Cheap Nike NBA Jerseys Wholesale Adidas NHL Jerseys Wholesale Authentic NFL Jerseys Wholesale Throwback MLB Jerseys Cheap College Hockey Jerseys Wholesale Adidas NHL Jerseys China

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