With the World Cup approaching, Nike is set to release its latest collaboration with Off-White leader Virgil Abloh. The result is a line that both celebrates Abloh’s love of soccer Adidas Superstar Womens and allows him to deliver his perspective on the sport.His Nike x Off-White collection, the Football, Mon Amour, allowed Nike Air Max 2017 Femme Abloh to recall memories of his youth, which include listening to hip-hop on his way to high school soccer matches, according Nike Roshe Run Dames to the Swoosh. It also gave him the opportunity to blend his interest in lifestyle and sport branding, Nike said.The sneaker in the Nike Air Max 90 Dames Zwart lineup is the Nike Flyknit Zoom Fly, which Nike said relates back to Abloh’s iteration of the Mercurial soccer boot.
“I wanted to communicate where a player strikes the ball. So I put dots on the www.djim.fr boot; if you’re going to strike the ball, your foot-eye coordination is basically the only variance of chance,” Abloh said in a statement. “That’s what the collection started with, these running shoes that mimic…your actual boot on the pitch so that you start subconsciously Adidas Deerupt Womenstraining all the time. Then I just applied that aesthetic from the bottom up.”
Aside from the sneakers, the Nike Air Force 1 Femme collection features apparel such as soccer jerseys.On a recent Friday morning, a select group of Nike’s biggest fans got an alert.Nike Air Max 2017 Damen A new, limited-edition version of the brand’s Cortez running shoe–an old-school nylon sneaker originally released in 1972–was about Nike Air Max Command Womens to drop. The release was happening during the NBA All-Star Weekend in Los Angeles, and the shoes–red, white, and black, with the words “don’t trip” emblazoned across the laces–were made in partnership with rapper Kendrick Lamar, a local legend.
Customers received the notification through an app called Snkrs, which Nike has been refining over the past year as a way of connecting superfans with desirable pairs of, you know, sneakers. It is distinct from the regular Nike app, where you go to get a pair of performance shoes. Snkrs sticks to the kinds of limited-edition runs–interesting Nike Air Max 90 Dames Bloemen colorways, unusual styles, partnerships with performing artists or fashion designers such as Riccardo Tisci–that are Adidas Superstar Damen so popular they often end up being resold, concert-ticket-style, on the secondary market.
Abloh’s Nike x Off-White Football, Mon Nike Air Max 90 Dames Amour line, with two Flyknit Zoom Fly colorways, arrives in stores on June 14.
“The great thing about the vocabulary and history of football [soccer] is that aesthetically it has its own look. I was always inspired by the way European teams have a sponsor printed over the chest,” Abloh said in a statement. “When I was working on this collection, I wanted to celebrate the different variants of typography.”