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DMT · przez **DMT** » 12 Marzec 2018, o 04:11

Businesses switch focus to online campaigns and sponsorship Suits for Chinese athletes at the Rio Games by ANTA Sports Products Ltd are displayed in Shenyang puma suede heart satin femme pas cher , Northeast China's Liaoning Province on Saturday. Photo: IC

Chinese businesses have been quite reserved in marketing campaigns concerning the Rio Olympic Games, due in large part to the changing way people access event information as well as the country's slowing economy, experts said on Tuesday.

With the Rio Games under way, most businesses in downtown Shanghai have failed to roll out Olympics-themed products or promotions.

"People's enthusiasm for the Rio Games doesn't seem as high compared with the 2008 and 2012 ones, so we'd rather launch special set meals for Qixi," a restaurant manager surnamed Wang, who preferred to keep her full name anonymous, told the Global Times on Tuesday.

Qixi puma suede heart satin pas cher , known as Chinese Valentine's Day, fell on Tuesday, this year.

Only a few big-brand sporting goods stores such as Li Ning and ANTA have been seen selling Olympics-related products, with Team China or Olympic banners on display.

In April, ANTA Sports Products Ltd announced the ad campaign "Go Surprise Yourself" for the Rio Games and unveiled sportswear specially designed for China's national teams, including gymnastics, weightlifting, wrestling puma suede heart reset bleu pas cher , judo and boxing.

"Olympics-themed marketing campaigns are not common in the streets this year, because companies are now more willing to spend money on online campaigns since people who pay attention to the event access the information mostly from online media and social media platforms," Zhang Qing, CEO of Beijing Key-Solution Sports Consulting Co, told the Global Times on Tuesday.

For instance, Le Sports, the sports arm of China's leading online video provider Le Holdings, launched an Olympic channel that began broadcasting on July 28.

Also puma suede heart reset bleu , compared with the past, businesses seem more rational in their Olympics-related campaigns because the public's interest in the Rio Games is waning, Zhang said.

"I don't mean that people don't pay attention to the Olympics, but their focus is changing. The gold medal count doesn't seem that important to many people," he noted.

Now they care more about the fun or entertaining side of the Games, such as the Western athletes who are using Chinese traditional cupping therapy to deal with muscle and back problems.

According to Chen Jian, president of the Beijing Olympic Economic Research Association, consumption demand has been subdued against the backdrop of China's slowing economy puma suede heart reset rose pas cher , and for some businesses, it may be seen as unnecessary to throw money into a campaign that may not generate much return.

"To a certain extent, previous media coverage about Rio's security, sanitary and infrastructure problems has also contributed to the low business enthusiasm in the sports event," Chen told the Global Times on Tuesday. "But the opening ceremony of the Rio Olympic Games has shown these concerns are overstated."

Hot sponsorship

Despite low enthusiasm among domestic businesses toward Olympic marketing campaigns, Chinese companies remain an active sponsor in the Rio Games, as they aim to expand their brand awareness.

For example, 361 Degrees puma suede heart reset rose , a Chinese sportswear company, replaced adidas as the official sponsor to provide uniforms for nearly 100,000 Olympic and Paralympic staff.

Other Chinese brands that sponsored the event include Honav, Gree, Yili, Mengniu, RIO, Li Ning and Peak Sport puma suede heart reset femme pas cher , domestic news portal winshang reported on Sunday.

According to a report from fxnewscall, sponsorship income for the Rio Games reached a market value of over $1.5 trillion, the highest in the history of the Olympic Games.

Life as a salt-farm slave was so bad Kim Jong-seok sometimes fantasized about killing the owner who beat him daily. Freedom, he says, has been worse.

In the year since police emancipated the severely mentally disabled man from the remote island farm where he had worked for eight years, Kim has lived in a grim homeless shelter, where he has been preyed upon and robbed by other residents. He has no friends, no job training prospects or counseling puma suede heart reset pas cher , and feels confined and deeply bored.

"I want to go back," Kim, 41, said during a recent interview in the shelter near Mokpo, the southwestern mainland port that is the gateway to dozens of salt islands where a months-long investigation by The Associated Press found that slavery still thrives, an open secret among locals.

"I feel trapped here," he said.

Kim's plight illustrates the continuing failure of one of Asia's richest countries to help workers who have been enslaved on the farms — often people with mental or physical disabilities. Three other disabled ex-slaves also told the AP that they wanted to return to the salt farms because of their misery and sense of aimlessness in the crowded homeless shelters that officials placed them in.

On the farms, they said puma basket heart patent femme blanche pas cher , they at least had a fixed daily routine, a job they became skilled at and a sense of purpose. An official on Sinui, one of the salt-farming islands, confirms that at least one ex-slave has returned to a farm. Activists and officials suspect there are many more.

While the initial reports on slavery shocked many South Koreans and led to a nationwide investigation last year, "Society continues to fail in providing basic help for our most vulnerable members even after they were pulled out of slavery on the islands," said Choi Jung Kyu, a lawyer whose office represents 18 former slaves. "Our society is treating the victims worse than the salt farmers did."

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