Being On-line Connects Us Off-line Internet Articles | February 13 Bobby Orr Bruins Jersey , 2006
Pew Internet & American Life Project (http:www.pewInternet.orgreports.asp) has studied the ?dreadful? way the Internet isolates people from their friends and family. They?ve found not only does...


Pew Internet & American Life Project (http:www.pewInternet.orgreports.asp) has studied the ?dreadful? way the Internet isolates people from their friends and family. They?ve found not only does it not cut us off from our friends, it actually increases connectedness. ?Rather than conflicting with people?s community ties, we find that the Internet fits seamlessly with in-person and phone encounters.? They also report of ?media multiplexity?, where people who connect on the Internet are more likely to see each other in person and talk on the phone.

They also report a few things I?ve noticed but without thinking about too much. The Internet and cellular phones link individuals more than buildings. If I visit someone at home or talk to them using a phone landline David Pastrnak Bruins Jersey , I reach a house. If I email or call a cellular phone, I am contacting an individual wherever they are.


Another result of Internet connectedness are the positive effects of the wider social network cultivated by this new medium. This wider network gives people access to a greater range of people when dealing with serious life events. A few times I?ve seen someone in an on-line group announce that they have a life-threatening illness. Many people offer support and comfort, and often one or more of the ?comforters? have survived the same illness, offering hope and good News as well as practical help and advice.


The Pew Internet research shows that email is good for connecting with people regardless of geographical distance. We all know it is great for connecting with friends in other countries Brad Marchand Bruins Jersey , but this research shows it is just as good with the people we see in-person every week. Email helps people connect with each other?s lives, which directly promotes more frequent in-person meetings.


With telephones, the larger your social network, the more time it takes to contact a significant fraction. Subsequently Tuukka Rask Bruins Jersey , you contact a smaller percentage every week. With email this is not the case. As your network grows in size, the percentage you contact by email every week seems to stay stable at about 20%. Part of the magic is that you can email a number of people at once, such as all of your friends who like baseball, or dislike Jessica Simpson. So Patrice Bergeron Bruins Jersey , when you get baseball News, you pass it on to a bunch of friends. The larger your network the more people you send the baseball News to, or hear baseball News from.


It?s nice to have a scientific report support what we all knew about the Internet already. It doesn?t isolate people. It brings us together in new ways with anyone, anywhere Jake DeBrusk Youth Jersey , anytime. Not only friends in other countries, but family across town.


Branding on the Web is like Mining for Fools Gold Marketing Articles | December 3, 2001
I am sick and tired of ... geeks touting the beauty of ... brand building and just spouting branding in any context, ... when the term is used with ... or "web" or ...


I am sick and tired of marketing geeks touting the beauty of
branding Charlie McAvoy Youth Jersey , brand building and just spouting branding in any context,
especially when the term is used with "internet" or "web" or "digital!"
You can't have a conversation today for more than five minutes without
some marketing type throwing in a line about brand building!

Branding doesn't work with the net's warp speed - look at
some of the leading online brand builders, including a certain big
three TV network here in the states and a book seller in Seattle
trying to do classic brand extension, from books to barbecues.

We tell our B2B clients to build a revenue-producing online brand by
developing a campaign that sells the value of their goods or
services! Forget the esoteric Tim Schaller Youth Jersey , very expensive brand building
campaigns that have no measurable impact! Here are my ten "cliff
notes" to building an effective B2B Brand Online, B2C coming next
article.

1)Do a careful Competitive Web Analysis of your competitors ? you
can't build a unique brand without knowing the lay of the digital
and realworld land! The beauty of the web is that it is a 247365
resource for analysis and you can find out quite a lot from your
competitor's web sites. We've created a comprehensive matrix
of 75-200 items to assess when preparing a competitive analysis
report for a client.

2)Identify your target audience early on as everything flows from
this. You can't conceptualize your creative, graphical imagery,
content or what type of online media you want to deploy until you
know the size and characteristics of your target audience.

3)Think revenue producing branding ? this translates to marketing
campaigns that deliver sales (the goal of all good marketing
campaigns) by customer acquisition. Meaning Torey Krug Youth Jersey , develop messages that
speak to your audience. B2B customers typically want referenceable
data that addresses their needs. "Our xyz services help you
leverage your IT resources by?." Think providing tactical
information to enhance their decision-making!

4)If your early to market or just plain old early stage then you may
want to develop some branding with other complementary partners who
have established names (brands) in your market segment. This can
include joint announcements, co-branded pages; direct marketing or
opt-in e-mail pieces, etc. Here's an example of a co-branded page
we did for an existing client, PolyServe David Krejci Youth Jersey , Inc.
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