Keep your website up to date without the costs and delays of depending on others


Many businesses are handicapped by artfully (and expensively) designed websites that resist easy updating. Although these sites may initially look "cool" and "professional Cheap Chad Kelly Jersey ," their complexity makes them resistant to change.


In these situations, "art" and "design" are the enemies of your profits and success. If the simplest change requires time and money, you're website is unlikely to be working for you the way it should be.


Success in business requires the ability to update your own website. You need to be able to quickly make changes by yourself, adding, deleting, and editing text, adding graphics and adding links, without incurring extra costs or waiting for someone to "get to" your changes.


Reasons for continuous change


At the absolute minimum Cheap Brendan Langley Jersey , you must be able to change the home page of your website. Repeat visitors should never encounter the same home page two visits in a row.


The home page of your website is like the front page of a daily newspaper. How many would read the New York Times if the front page of every issue was always the same? Circulation would drop like a stone if every issue looked the same, even though the inside pages were totally different.


The same is true of your website! If your home page isn't continually updated with fresh content, few visitors will return.


Categories of change


Here are some of the changes you should be able to make by yourself, for free:


* New content. Every time you update your platform, your home page should feature a brief description of it, and plus links to it. Daily or weekly tips are also popular.


* Event marketing offers you opportunities to build close, personal relationships with clients and prospects. Examples include promotions, demonstrations Cheap Carlos Henderson Jersey , teleseminars, and workshops,


* Engagement tools also encourage repeat visits. Ideas include assessments, quizzes, surveys, "Ask the Expert," and tip sheets.


* Industry news, includes upcoming events Cheap Demarcus Walker Jersey , i.e., trade shows, comments on challenges, and trends, plus links to recent news. All can enhance your obvious expert status.


Testing, testing


Marketing success requires the ability to constantly test, measure, and refine web content. You must be able to test Cheap Justin Simmons Jersey , track, change, and retest every variable: offers, prices, headlines, descriptions, and bonus incentives.


Testing is the essence of direct marketing, where content is directly correlated with sales. Only testing can provide the information you need to improve your site.


If direct marketing professionals can't predict which offers Cheap Jake Butt Jersey , words, or prices, will be most effective, how can you expect yourself-or your web designer-to get it right the first time?


Easy site editing is here


offers an easy and cost effective way to update your website by yourself, even if you have not had-and don't want-training in html coding or using the latest website editing programs.


permits you to edit and update website content, and add new pages, using entry-level word-processing skills, i.e. Cheap Garett Bolles Jersey , delete, copy, paste, etc.


Is it worth it?


To decide if makes sense for you, ask yourself the following questions:


* Hourly fees. How much do you pay your web designer, per hour, to make changes? (Some pay their web designer more per hour than charges per year!)


* Delays. How much time goes by between the time you contact your web person, and the time your website is updated?


* Resources. How much would it cost you to purchase a web authoring program Cheap Matt Paradis Jersey , like Dreamweaver or Front Page?


* Training. How much would it cost you, in tuition, to master these programs?


* Opportunity costs. How much more money could you make selling and servicing clients, rather than learning and using Dreamweaver or Front Page to update your website?


Conclusion


If you're one of the many with an unproductive, "hostage," site, the ability to make your own changes could be the profit tool you need to turn your website into a powerful marketing tool.


5 Tips For That Home Window Replacement Project Home Repair Articles | April 28, 2011
When you get ready to replace the windows at your home Cheap Derek Wolfe Jersey , you need to give careful consideration to how you perform the job and who you get to take care of it for you.

Window replacement can save you hundreds of dollars per year off your energy bill. It can also keep you warm in the winter and cool in the summer. As you dip your toe into the realm of home ownership, it becomes very important for tasks like this to be handled correctly. While some may choose to do it themselves, it is best to trust the professionals if uncertain about the task at hand. Better to pay and have it done right the first time than to find oneself losing money on the experience before having to hire a professional anyway. The following advice is essential to a successful window replacement process.


First, choose the right materials. There are numerous options in this area, each with distinct advantages and disadvantages. Wood, aluminum, fiberglass, and vinyl are all top choices. One's final decision may be influenced by looks as much as energy efficiency. Striking that balance between the two can make or break your window replacement project.


Secondly Cheap Chris Harris Jr. Jersey , choose the right style of replacement window for the job. Single panes are a bad idea because they do not hold in heat or cool, and they result in higher energy bills each month. Double panes are a much better option, though you may also improve your results with Low-E coating and a better U-factor rating. The Department of Energy has tried to make the selection process easier for homeowners by providing the Energy Star label to windows and appliances that are designed for maximum efficiency. In addi. Wholesale Jerseys Wholesale Jerseys Wholesale Jerseys Wholesale Jerseys From China Wholesale Jerseys Cheap Wholesale NCAA Jerseys Wholesale Cheap Jerseys Wholesale Jerseys Free Shipping Cheap Throwback NFL Jerseys Cheap Replica Soccer Jerseys